The Internet address of BRD Motorcycles is faster-faster.com, and while the expression also serves the startup as a motto, its would-be customers repeat it like a mantra. You see, they've been waiting for the company's first production bikes to be delivered for some time now – it's been three years since its RedShift supermoto was first unveiled and the original plan was to start shipping in 2012. No doubt they'd like the outfit to speed things up, but should they worry about the company shorting out?
In a world grown cynical from wading through the detritus of smashed electric-vehicle dreams it would be easy to write BRD off. Despite rave-tastic reviews of its prototype and a seemingly empty market niche in need of filling, it's difficult to forget the failure of other promising efforts in recent times. But, being a naive idealist with an optimistic outlook, I've always been heartened by the occasional email update or blog posting purporting to prove that hope was alive, the lights were still on and a final product would eventually be forthcoming. When the opportunity recently arose to look around the operation and chat with CEO Marc Fenigstein, I was only too happy to bite at the slice of time offered.
In a world grown cynical from wading through the detritus of smashed electric-vehicle dreams it would be easy to write BRD off.