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Nissan happy with Leaf promotion via Apple's iAd mobile service

by Sebastian Blanco (RSS feed) on Aug 18th, 2010 at 5:00PM

With great fanfare, Apple announced iAd back in June and revealed at the time that the Nissan Leaf would be one of the first items promoted through the iDevice-specific advertising service. This week, the Wall Street Journal is reporting that, overall, advertisers are having a tough time rolling out ads through the mobile iAd network, but Nissan is apparently quite pleased. How good are iAds for the Leaf? A Nissan spokeswoman told the WSJ that iAd "has driven exceptional results to date" and that the tap-through rate on an iAd is five times higher than the click-through rate of Nissan's... Read More

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