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E-tron is the new Quattro, Electric Audis to carry a common badge

by Sam Abuelsamid (RSS feed) on Feb 12th, 2010 at 2:57PM

While Quattro began as a single all-wheel-drive coupe for Audi thirty years ago, it has since become the common appellation for all the brand's models that drive both axles. Similarly, the E-tron badge will adorn all electrically driven models from Ingolstadt. Speaking in Spain, Audi CEO Rupert Stadler announced the common branding strategy. Stadler told a Spanish audience that the first 100 production cars based on the first E-tron concept from last year's Frankfurt Motor Show will be built in 2012, with production volumes ramping up after that. Nothing has been announced about the... Read More

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