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The two sides of Bridgestone's new off-road tire plant in Aiken, SC

by Sebastian Blanco (RSS feed) on Nov 9th, 2012 at 3:50PM

Bridgestone is in an interesting position. On the one hand, the tire manufacturer wants to increase its green credentials with its line of Ecopia products. These are low-rolling resistance tires that improve efficiency by around five or six percent and are now available in 50 sizes that fit everything from hybrids to large SUVs. They're even used on all Nissan Leaf electric vehicles. On top of the Ecopia line, Bridgestone has big goals to reduce CO2 emission from its entire products lifecycle by 35 percent (by sales) and improve tire rolling efficiency by 25 percent by 2020 (compared to... Read More

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