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Kia axes plan for EcoDynamics branding in U.S.

by Eric Loveday (RSS feed) on Aug 26th, 2010 at 7:20PM

When Kia Motors unveiled its EcoDynamics sub-brand at last year's Frankfurt Motor Show, the company claimed its new badge would begin to appear on U.S.-bound models soon. In fact, Kia promised that its eco-friendly moniker would be attached to several models sold worldwide. Now, Orth Hedrick, director-product planning at Kia Motors America, tells Ward's Auto that the company has nixed plans to introduce the EcoDynamics name in the U.S. Hedrick cited cost issues as the primary reason for the company's reversal, stating: The issue is it's yet another brand. And given the fact we're trying... Read More

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