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At Witz' End - A sneak peak at the "new GM's" critically important product future

by Gary Witzenburg (RSS feed) on Aug 17th, 2009 at 7:55PM

It was probably mid-1980, soon after the federal government agreed to guarantee massive loans to financially struggling Chrysler Corp., when then-Chrysler Chairman Lee Iacocca invited groups of auto media and analysts to its styling center for an off-the-record preview of what was coming two, three, even four years down the road. Most were impressed. We couldn't write about what we saw that day, but we could report in general terms that, much to our surprise, it looked pretty damn good. That was a very crafty move that probably altered outside perceptions – mostly by word of mouth... Read More

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