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Like Nissan, Renault will change electric car sales strategy

by Danny King (RSS feed) on Jan 3rd, 2013 at 10:04AM

Australian rockers AC/DC sent many a head bangin' with the 1980 anthem, Rock and Roll Ain't Noise Pollution. Renault is rocking a similar message, albeit without electric guitars, to push lagging electric-vehicle sales. The French automaker, like sister company Nissan, is looking to alternative marketing strategies to get more prospective car buyers to consider electric vehicles like the Zoe, UK's Autocar reports. And that means, among other things, promoting the fact that EVs are far quieter than conventional vehicles, in addition to being emissions-free. Renault marketing chief Stephen... Read More

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