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Renault positions Zoe Z.E. as electrical vehicle sales leader

by Eric Loveday (RSS feed) on Sep 23rd, 2010 at 9:03AM

It's no secret that the Renault-Nissan alliance wants to dominate the electric vehicle industry, but capturing an emerging market will take some carefully crated plans. Nissan's approach is well-known: offer up a five-passenger, family-oriented, compact EV at an affordable price, call it the Leaf and market the hell out of it until it catches on. Renault's approach is decidedly different and relies upon the combined success of several models, each of which is targeted at different buyers. Renault will offer the Fluence Z.E., an electrified version of its compact family sedan, to the... Read More

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