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Toyota's "Harmony Floralscapes" bloom along LA, SF highways

by Sebastian Blanco (RSS feed) on Aug 19th, 2009 at 11:28AM

Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. Toyota is installing flowerbeds in the shape of the Prius along busy Los Angeles freeways, with the first unveiled yesterday along the Pasadena Freeway near downtown. Called a "floralscape," the image of a Prius in a sunrise is the first of nine that will promote the Prius around LA and in San Francisco. The floralscape uses about 20,000 blooms from living flowers to make... Read More

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