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UK bans Opel Ampera plug-in hybrid commercial over range claims

by Danny King (RSS feed) on Aug 23rd, 2012 at 7:49AM

Lost in translation, Vol. 2. An advertisement for the Chevrolet Volt's sister vehicle was banned in the UK for what an advertising watchdog group said was a misleading claim about the extended-range plug-in's driving range, UK's Daily Mail reports. The ad for the Vauxhall Ampera showed endurance runners and claimed a 360 mile "range" with the implication that the propulsion source was all electricity, according to the charge. The spot noted an "additional power source" – i.e., the car's on-board gas-powered generator – in small print. Because the ad wasn't clear that the car... Read More

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