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Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles

Jul 17th 2009 11:55AM - 35 Comments

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motor's Elon Musk, perhaps Reinert, Toyota Motor Sales' national manager or the advanced technology group, is just overshadowed in the ...

EDITORIAL: Bill Reinert is too smart for Toyota, missing the benefits of plug-ins

Jul 27th 2009 12:40PM - 21 Comments

In a bit of a tirade against plug-in vehicles recently, Toyota's Bill Reinert said – among other things – that "As for plug-in electrics, they're just not plausible right now." He has a point, of course, but Fast Company takes ...

Green Car Summit: fiery debate in D.C. on policy, pressure and people

Feb 2nd 2009 8:04PM - 18 Comments

Click on the image above for a gallery of the panelists Before the Washington Auto Show starts up for real tomorrow, a very spirited debate took place as part of the Green Car Summit. The topics: legislation, consumer desires, fuel-saving ...

Toyota executive takes on bio-fuels

Jan 15th 2007 10:14AM - 0 Comments

On the World Wide Automotive Report on Friday, January 12 they played an interesting clip of a speech given by Bill Reinert of Toyota a few days ago on biofuels. Reinert is the National Alternative Fuel Vehicle Manager at Toyota. He acknowledged that ...

Toyota exec throws wet blanket on PHEV dreams

Jun 12th 2008 11:28AM - 14 Comments

While Toyota CEO Katsuaki Watanabe was in Tokyo talking up plans to start production of lithium ion batteries at the Panasonic EV Energy joint venture late next year, an American Toyota Exec was dampening expectations for the PHEVs in Washington. ...

Toyota execs skeptical about PHEV market acceptance

Aug 26th 2007 8:31AM - 9 Comments

Toyota may have been on the bleeding edge of developing strong parallel hybrids for production cars, but when it comes to plug-ins they're not quite so enthusiastic. In an interview with Bloomberg, Toyota's Bill Reinert expresses skepticism about the ...

Lexus likely to get lithium batteries before Prius

Oct 29th 2007 11:26AM - 1 Comment

With Toyota throwing cold water on the near-term viability of lithium ion battery technology for the Prius, it looks like another brand will be the first to use the new batteries. Mercedes-Benz announced back in September at the Frankfurt Motors Show ...

Toyota Sustainable Mobility Seminar: it doesn't get much better in the afternoon

Sep 24th 2008 8:04PM - 1 Comment

Bill Reinert, national manager advanced technology vehicles for Toyota Motor Sales, USA, Inc., is a bit of a showman. As we heard in the morning sessions of Toyota's Sustainable Mobility Seminar, the world's got a lot of problems to deal with right ...

U.S. Army going hybrid for next generation tactical vehicles

Mar 26th 2007 10:43AM - 0 Comments

Five demonstration military concept vehicles were on hand at the Strategic Deployment Center at Fort Lewis last week to help the Army choose its next generation of tactical vehicles. Built by three different manufacturers, the three utility vehicles ...

Toyota's FTEV might be aimed at car-sharing services

Jan 14th 2009 11:13AM - 3 Comments

Click above for high-res gallery of the FT-EV The iQ-based Toyota FT-EV that we saw in Detroit might one day replace all those golden bird and circuit stickers for ones that read Zipcar or Connect or even Better Place. According to the New York ...

Toyota: Plug-in Prius returning 65 mpg in testing

Feb 2nd 2009 2:36PM - 17 Comments

According to Toyota, its plug-in Prius hybrids are averaging 65 miles per gallon in real world testing. This is an improvement of 15 mpg over the recently-unveiled 2010 Prius. The secret to the big fuel mileage increase is a battery with the ...

Toyota questions demand for plug-ins, cost, range, durability concerns

May 19th 2009 7:15PM - 40 Comments

We all know that there is a hardcore group of you out there chanting the mantra of "No plug, no sale!" Okay, well, at least a few of you. The problem is that, like commenters on the internet, the loud fringe makes most of the noise, but actually ...

REPORT: Electric Toyota iQ to get bespoke body

Jul 29th 2009 2:58PM - 9 Comments

Toyota FT-EV concept - Click above for high-res image gallery Earlier this year at the Detroit Auto Show, Toyota surprised the audience by showing off a fully electric version of its diminutive iQ city car called the FT-EV. According to the ...

Toyota brings refurbished RAV4-EVs to Portland for infrastructure testing

Sep 24th 2008 6:01AM - 12 Comments

If you want to find out how absolutely awesome the RAV4-EV, Toyota's all-electric vehicle that was avaible in the late 1990s and early 2000s, is, all you have to do to is talk to someone who still drives one today. We've heard from a lot of people ...


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