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2010ToyotaPrius


VIDEO: New Toyota Prius ad channels Vishnu to explain hybrid tech

What do you want from me, I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, and the Japanese automotive giant is using the point to prove that two drivetrains are better than one. Of course, the two drivetrains in question belong to the new 2010 Toyota Prius, which mates an electric motor capable of powering the car on its lonesome and a small, efficient gas-burning 1.8-liter four cylinder internal ... Read more →

Tokyo 2009: Toyota Prius claims Japan Car of the Year title Drew Phillips

For the past 30 years, Japan has declared a car of the year, an award given to newly-released or redesigned vehicles released from November 1st of the previous year to October 1st of the current ...

Feds release 2010 Fuel Economy Guide, Prius still most miserly Jeremy Korzeniewski

Quick – what's the most fuel efficient car currently for sale in America? Did you guess the Toyota Prius? If so, give yourself a cookie, you're right. According to the U.S. Environmental ...

Toyota Prius sales backlogged until May 2010 in Japan Jeremy Korzeniewski

Toyota's successful launch of the 2010 Prius hybrid doesn't appear to be losing any momentum in Japan. According to the Japanese Automobile Dealers Association, the automaker moved a total of ...

Consumer Reports: 2010 Toyota Prius still most fuel efficient car in America Jeremy Korzeniewski

When Toyota redesigned the popular Prius hybrid for the 2010 model year, the Japanese automaker claimed it had made the car a bit larger, improved its performance and decreased its fuel ...

Without Cash for Clunkers in September, Prius sales hold steady 1 month ago on Autoblog Green

Without the government-assisted sales boost of Cash for Clunkers, auto sales overall were down in September, but it wasn't as bad as all that. For the world's most iconic hybrid – the Toyota Prius – September sales went from 10,873 in 2008 to 10,984 in 2009, a change of -3.0 percent ...

Toyota announces $400 price increase on 2010 Prius 1 month ago on Autoblog Green

There's no doubt about it, the redesigned 2010 Toyota Prius has turned into a smash hit. Both in America and in Toyota's home market of Japan, the third-generation Prius is defying the industry trend of falling sales and is actually proving hard to find with certain desirable options. It's also ...

VIDEO: Forgone conclusion? 2010 Prius quicker than 2009 1 month ago on Autoblog Green

By now, you've probably read a number of reviews and first drives of the 2010 Toyota Prius, hopefully including our own. If that's the case, you've undoubtedly read that the updated model has a larger engine with more horsepower than the car it replaces. So, the obvious question would have to ...

REPORT: Toyota Prius imports under threat from U.S. patent trade case? 2 months ago on Autoblog Green

With every new vehicle introduced by Toyota that is powered by the automaker's proprietary Hybrid Synergy Drive comes a matching complaint filed by Paice LLC for patent infringement. In the latest case, Paice has filed a grievance with the U.S. International Trade Commission in Washington ...

2010 Prius posts 45% sales increase last month over previous year 2 months ago on Autoblog Green

Toyota is continuing to see impressive sales of its new 2010 Prius hybrid here in the United States. Though not quite as high as last month's 48-percent sales increase over the previous year, we're sure Toyota is plenty happy to see the 45.7-percent bump in August sales over the same month in ...

REPORT: Toyota braces for rare earth metal shortage 2 months ago on Autoblog Green

As we once again learned last week with the news that China was considering an effort to limit the amount of rare earth metals that are exported outside its own borders, there's a finite supply of available resources on our planet. Could there be a fight looming in the not-so-distant future for ...

REPORT: Some consumers see price gouging on 2010 Prius 2 months ago on Autoblog Green

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. That said, it's not terribly surprising to hear reports that a number of Toyota dealerships are ...

Sen. Bill Frist uses Cash for Clunkers, junks Suburban for Prius 2 months ago on Autoblog Green

Apparently, it's a common misconception that all Prius drivers are Democrats. Not true. In fact, recently retired Senator Bill Frist (R-Tenn.) just got himself a shiny new hybrid hatchback from Toyota. The former senator even got a few thousand dollars off the price of his new eco-friendly ride ...

New LED Tech Pack option brings LED headlights to UK Prius 2 months ago on Autoblog Green

We were curious about the option packs for the 2010 Toyota Prius in the UK back when the price was announced back in May. While LED tail and stoplights are standard on the new Prius, Toyota has now announced a special LED Tech Pack that will be available for the UK version of the Prius T Spirit ...

Toyota: Prius solar sunroof much more popular than expected 2 months ago on Autoblog Green

The undeniable success of the 2010 Prius surely has Toyota breathing a sigh of relief. Still, even good news sometimes comes with a caveat, and that's reportedly true of the Japanese automaker's latest fuel sipper. According to Wards Auto, Toyota Motor Sales U.S.A. Inc. President Jim Lentz ...

VIDEO: Inside Line resides over the battle of the fuel sippers 2 months ago on Autoblog Green

Fuel efficiency is the big buzz word in marketing circles, and with good reason. 2008's record fuel prices appears to have finally curbed America's appetite for inefficient trucks and SUVs, and customers are demanding less pain at the pump. Several vehicles have been beneficiaries of the green ...

REPORT: Battery bottleneck holding up Prius sales 3 months ago on Autoblog Green

Toyota has a major hit on its hands in the form of the redesigned 2010 Prius. While that's surely great news for the brand (which is otherwise posting huge sales declines along with nearly every other automaker in the world) it's also reportedly exposing the availability of batteries as the ...

REPORT: Honda Insight sales withering in face of competition from Toyota Prius 3 months ago on Autoblog Green

Honda's Insight hybrid is failing to live up to sales expectations here in the important U.S. market. While Honda claims the Insight was never meant to be a direct competitor to the Toyota Prius, the truth is that the two cars are very much rivals in the eyes of many new car shoppers (and some ...

Japan becomes world's largest market for hybrids in June 4 months ago on Autoblog Green

Hybrid sales are taking off in Japan due to a perfect storm of newly available vehicles – namely the latest Toyota Prius and Honda Insight – and government-sponsored incentives. In Japan, gas is currently selling for about $4.50 a gallon, partly due to high fuel taxes in that ...

Underactive Bladder Syndrome: 2010 Prius gets conventional gas tank 4 months ago on Autoblog Green

Ever notice that you your bladder seems to shrink when its cold outside? Apparently, the Toyota Prius feels your pain, and while we don't have any good solutions to report for your personal problems, Toyota has found an easy fix for its hybrid. Unlike previous generations of Toyota's fuel ...

Toyota Prius ad campaign most liked by TV viewers (w/VIDEO) 4 months ago on Autoblog Green

By now, we've all probably seen the commercials from Toyota's latest marketing campaign for the 2010 Prius hybrid... and we've all probably developed an opinion on them. Any time an advertising campaign is as interesting and different as this one, there are bound to be opposing viewpoints ...

Toyota not working on diesel hybrid 4 months ago on Autoblog Green

There's no doubt that the Toyota Prius is the most well-known green car in the world, a fact that's as often attributed to the car's distinctive styling as it is to the car's impressive fuel efficiency. The latest 2010 model pushes that efficiency to a new level with a combined 50 mpg rating ...

Get ready to see more Priuses at the pump in your neighborhood this summer 4 months ago on Autoblog Green

The third generation Toyota Prius is just ramping up its marketing mojo, and one place you'll see plenty of the gold standard hybrid is at the gas pump, at least virtually. Toyota is hooking up with Gas Station TV to present "Prius Neighborhood" television program to the over 1 million unique ...

VIDEO: Prius takes on Insight ... on the drag strip? 4 months ago on Autoblog Green

There are surely lots of ways to go about comparing the Toyota Prius and the Honda Insight. While both machines come only in a five-door hatchback bodystyle and are available solely with a hybrid powertrain, the two vehicles differ widely when it comes to size, price, available technology and ...

Toyota will build a car at Mississippi plant, but maybe not the Prius 4 months ago on Autoblog Green

We've been following the development of Toyota's plant in Tupelo, Mississippi with interest since the automaker first broke ground at the site in 2006, mostly because this is the location where the Highlander Hybrid SUV or Prius hybrid hatchback were supposed to be built here in the United ...

Review: 2010 Toyota Prius a miser with new moves 5 months ago on Autoblog Green

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six ...

VIDEO: Superman loves new 2010 Toyota Prius 5 months ago on Autoblog Green

Apparently, even the Man of Steel wants to save on gas by purchasing a hybrid car. According to a set of pictures snapped by Danny Choo at a shopping mall in Yokosuka, Toyota is using Superman as a spokesperson of sorts to shill their latest 2010 Prius hybrid hatchback in its home market of ...

Toyota unleashes 2010 Prius Modellista aero kits 5 months ago on Autoblog Green

To coincide with the official launch of the 2010 Toyota Prius in its home market of Japan, the automaker has unleashed a whole slew of styling and performance upgrades through Modellista, its in-house tuning arm. There are three separate kits available that offer varying levels of flair: ...

Kyocera offers details on solar cells used by 2010 Prius 5 months ago on Autoblog Green

Want to know more about the solar moonroof option that's available on the latest third-generation Toyota Prius for 2010? Read on. According to Tech-On from Nikkei newspaper in Japan, the actual polycrystalline Si cells used by the automaker are supplied by Kyocera and are arranged in six columns ...

2010 Prius: The shape of things to come from Toyota 5 months ago on Autoblog Green

Toyota's Prius hatchback has long been something of a love-it-or-hate-it design. The sweeping roofline of the hybrid sedan may have been penned to maximize the car's ability to cut through the wind, but the shape is now instantly recognizable to the masses on street corners all around the world ...

VIDEO: Behind-the-scenes look at Harmony, Toyota's first commercial for the 2010 Prius 5 months ago on Autoblog Green

Earlier today, we got a brief description of Toyota's upcoming advertising campaign for the 2010 Prius hybrid, which is intended to promote "harmony between man, nature and machine." To turn this concept into reality, Toyota's first commercial from the campaign required a total of 200 extras, ...

Toyota launches "Build Your Prius" minisite 5 months ago on Autoblog Green

Much has been made over the past few months regarding the pricing differences between the new Toyota Prius and its chief rival from Japan, the Honda Insight. As you're surely aware by now, Honda decided the world really wanted a less expensive dedicated hybrid hatchback, while Toyota went all out ...

VIDEO: Toyota gives one current Prius owner sneak peek at the new model 6 months ago on Autoblog Green

By now, assuming you are a fan of the Toyota Prius, you've probably read just about everything you can get your hands on regarding the latest third-gen hybrid hatchback for 2010 – including, we hope, our own comprehensive rundown of the vehicle's available features and our First Drive ...

No Surprise: Honda Insight discussions usually include mentions of Toyota Prius 6 months ago on Autoblog Green

According to a recent report from Nielsen, 61 percent of all online discussions regarding the Honda Insight also include mentions of the Toyota Prius. On the flip side, only about 27 percent of all internet chatter revolving around the Prius mentions the rival Insight. Interesting, eh? The report ...

2010 Prius has plenty of tech, but won't talk to your iPod until the fall 6 months ago on Autoblog Green

Priuschat conducted a discussion with Toyota Prius Product Manager Doug Coleman this week and got a bit more information about the audio options the hybrid will have available at launch. The big news: no iPod (or USB) integration until September. This is odd, because the 2010 Prius has a ...

REPORT: Toyota claims 40,000 pre-orders for new Prius 6 months ago on Autoblog Green

The well-publicized battle for hybrid sales supremacy between Honda and Toyota has taken yet another intriguing turn. According to the Nikkei newspaper in Japan, Toyota is expecting to take 40,000 preorders in Japan for its new 2010 Prius hybrid ahead of its official debut in May. For the sake ...

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