2010ToyotaPriusPricing

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. That said, it's not terribly surprising to ...

Much has been made over the past few months regarding the pricing differences between the new Toyota Prius and its chief rival from Japan, the Honda Insight. As you're surely aware by now, Honda decided the world really wanted a less expensive dedicated hybrid hatchback, while Toyota went all out ...

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new 2010 Prius, setting a base price of ...