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EDITORIAL: Bill Reinert is too smart for Toyota, missing the benefits of plug-ins

In a bit of a tirade against plug-in vehicles recently, Toyota's Bill Reinert said – among other things – that "As for plug-in electrics, they're just not plausible right now." He has a point, of course, but Fast Company takes Reinert's logic to task and makes the case that Toyota might want to rethink putting him in charge of trashing plug-in cars and hyping up hydrogen. Take the example of Japanese cell phones, which have features that blow away phones in the rest of the world. The problem, writes Fast Company's Chris Dannen, ... Read more →

Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles Sebastian Blanco

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motor's Elon Musk, perhaps Reinert, Toyota Motor Sales' national manager or the ...

Toyota questions demand for plug-ins, cost, range, durability concerns Sam Abuelsamid

We all know that there is a hardcore group of you out there chanting the mantra of "No plug, no sale!" Okay, well, at least a few of you. The problem is that, like commenters on the internet, the ...

Green Car Summit: fiery debate in D.C. on policy, pressure and people Sebastian Blanco

Before the Washington Auto Show starts up for real tomorrow, a very spirited debate took place as part of the Green Car Summit. The topics: legislation, consumer desires, fuel-saving technologies ...

Toyota exec throws wet blanket on PHEV dreams Sam Abuelsamid

While Toyota CEO Katsuaki Watanabe was in Tokyo talking up plans to start production of lithium ion batteries at the Panasonic EV Energy joint venture late next year, an American Toyota Exec was ...

EDITORIAL: Bill Reinert is too smart for Toyota, missing the benefits of plug-ins 4 months ago on Autoblog Green

In a bit of a tirade against plug-in vehicles recently, Toyota's Bill Reinert said – among other things – that "As for plug-in electrics, they're just not plausible right now." He has a point, of course, but Fast Company takes Reinert's logic to task and makes the case that Toyota ...

Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles 4 months ago on Autoblog Green

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motor's Elon Musk, perhaps Reinert, Toyota Motor Sales' national manager or the advanced technology group, is just overshadowed in the OMG series. But, during a recent conference ...

Toyota questions demand for plug-ins, cost, range, durability concerns 6 months ago on Autoblog Green

We all know that there is a hardcore group of you out there chanting the mantra of "No plug, no sale!" Okay, well, at least a few of you. The problem is that, like commenters on the internet, the loud fringe makes most of the noise, but actually represents a very small percentage of the total ...

Green Car Summit: fiery debate in D.C. on policy, pressure and people 9 months ago on Autoblog Green

Before the Washington Auto Show starts up for real tomorrow, a very spirited debate took place as part of the Green Car Summit. The topics: legislation, consumer desires, fuel-saving technologies and a whole lot more. The panelists: Johan de Nysschen, president of Audi America Bill ...

Toyota exec throws wet blanket on PHEV dreams 1 year ago on Autoblog Green

While Toyota CEO Katsuaki Watanabe was in Tokyo talking up plans to start production of lithium ion batteries at the Panasonic EV Energy joint venture late next year, an American Toyota Exec was dampening expectations for the PHEVs in Washington. Bill Reinert, national manager of the Advanced ...


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