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BMW will create new electric vehicle sub-brand
BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and Rolls-Royce brands. Reithofer did reveal that the board has voted to create a sub-brand for electric vehicles. This new sub-brand would be along the lines of the "M" badging currently used for high performance models. These new vehicles will be ... Read more →
Back in time: a gallery of BMW's electric car prototypes through the years Xavier Navarro
Historic BMW Electric Vehicles - Click for high-res image gallery Although the closest thing you can get to an electric car at BMW these days is one with Start & Stop technology, a hybrid (in ...
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BMW will create new electric vehicle sub-brand 3 months ago on Autoblog Green
BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and ...
Back in time: a gallery of BMW's electric car prototypes through the years 5 months ago on Autoblog Green
Historic BMW Electric Vehicles - Click for high-res image gallery Although the closest thing you can get to an electric car at BMW these days is one with Start & Stop technology, a hybrid (in the near future) or, if you're lucky, the Mini E, BMW has a long history of developing electric ...
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