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Looking back at ads from the first gas crisis

While we are currently paying more at the pump than ever before, many of our readers likely remember that this is not the first time the country has faced a sudden increase in gas prices and the desire for higher fuel economy. In the early seventies, both new emissions regulations and a shortage of gasoline in the U.S. turned the auto industry upside-down in just a few years. In fact, the first horsepower wars reached an apogee in 1970, with cars like the original Hemi Mopars, Chevrolet Chevelle LS6, and the GTO Judge reaching ever-higher into ... Read more →

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