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Chrysler to outfit Fiat 500-approved dealers with specific showroom "salons"

Listening to Chrysler's long and rambling 2010-2014 Business Plan, it was clear that the company and its dealerships are very much looking forward to finally getting the fuel efficient Fiat 500 in North America. Much like what happened when BMW launched the Mini brand eight-odd years ago, it's hoped that the cute little 500 will attract a whole new customer to the Chrysler fold. In order to properly court those new wallets buyers, Chrysler plans to open "specific interior showroom branded salons" in select dealerships, mostly in ... Read more →

REPORT: Fiat and Chrysler working together on electric car Domenick Yoney

While visiting Fiat's gearbox plant in Verrone, Italy the other day, Chrysler board member Alfredo Altavilla let slip that the Italian giant and its newly-acquired Detroit automaker are working ...

Bosch looks for more business as Chrysler starts to build Fiats Sam Abuelsamid

Bosch has long been a major supplier of many different automotive components to Fiat, and the company is hoping to leverage that association with the new Chrysler. Bosch provides a higher proportion ...

Chrysler says alliance with Fiat will allow it to meet future CAFE requirements Jeremy Korzeniewski

Joining the chorus of supporters applauding the Obama Administration's new CAFE standards is bankrupt automaker Chrysler. After 'thanking the administration for their leadership' and for creating ...

Chrysler bankruptcy: what happens with the electric car plans? to A123 Systems? Sebastian Blanco

Pegging down future automobile product plans is hard enough in a normal economy. With the current state of affairs, it's like grabbing a snowflake with a heated fork. It's damn hard and you have ...

Fiat to get stake in Chrysler; work to begin on new fuel-efficient platform 6 months ago on Autoblog Green

Wondering what Chrysler's newly-announced bankruptcy means for its current green initiatives? So are we. According to the latest information we could get our grubby mitts on, Fiat is slated to get a 20 percent share of the new Chrysler, with another 15 percent distributed in three 5 percent ...

The seven cars Fiat might give Chrysler 9 months ago on Autoblog Green

We recently made our own list of five cars we want to see from the Chrysler/Fiat alliance and we've since heard that the 500 is a contender for 2010 U.S. release. Automotive News (subs req'd) is reporting that there are a full seven models that will soon come to North America thanks to the ...

Chrysler finds new small car source in Italy and Fiat 9 months ago on Autoblog Green

With the big announcement today that Fiat and Chrysler (OK, technically, Fiat S.p.A., Chrysler LLC and Cerberus Capital Management L.P.), have agreed to a non-binding term sheet to establish a global strategic alliance, we naturally wondered how this will affect Chrysler's small car sales in the ...


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