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DougScott


Ford's Doug Scott: Hybrid trucks are a publicity stunt

Doug Scott is the marketing manager for Ford's truck division and he was the one who said "capability matters" when talking about the new 2009 F-150. That means he's chiefly responsible for trying to convince people to buy his employers trucks. In that capacity he has to convince people F-150s are better than Silverados, Rams and Tundras. The F-150 certainly has plenty of features including many that its competitors don't have. There is however one feature that is notable by its absence: a hybrid system. In an interview with Automotive News, ... Read more →

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