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Is Ford dropping Fiesta name for new global B-car?

For a few weeks now, we've been saying we expect Ford to bring the Fiesta to the U.S. when the company's new global B-car arrives sometime in late 2009. But hold the phones. Just-Auto (subs req'd) says today that the Fiesta name may be dropped in favor of one of the following four: Genesis, Isis, Cuga or Phoenix. J-A says Ford is checking to see what other companies have claims on these names, and will likely use one of them for the vehicle. Does it really matter what name this car has? I think that because the car will be the most global of ... Read more →

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