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Toyota's "Harmony Floralscapes" bloom along LA, SF highways
Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. Toyota is installing flowerbeds in the shape of the Prius along busy Los Angeles freeways, with the first unveiled yesterday along the Pasadena Freeway near downtown. Called a "floralscape," the image of a Prius in a sunrise is the first of nine that will promote the Prius around LA and in San Francisco. The floralscape ... Read more →
Dutch town cleans the air with concrete Jeremy Korzeniewski
Follow the green brick road.. follow, follow... well, okay, fine. So, it's not literally green, but the Dutch town of Hengelo is at least greening up one of its roads with air-purifying bricks. The ...
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Toyota's "Harmony Floralscapes" bloom along LA, SF highways 3 months ago on Autoblog Green
Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. Toyota is installing flowerbeds in the shape of the Prius along busy Los ...
Dutch town cleans the air with concrete 1 year ago on Autoblog Green
Follow the green brick road.. follow, follow... well, okay, fine. So, it's not literally green, but the Dutch town of Hengelo is at least greening up one of its roads with air-purifying bricks. The concrete was developed by the University of Twente and features a titanium dioxide-based additive ...
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