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GreenWashing


GM, CEOs' hybrid drive to DC make the list of 2008's Top Greenwashes

The public radio MarketPlace focuses on the economy writ large, but when some contributors to the show decided to put together a list of the top greenwashes of 2008, three automotive-related items made the list. The team singled out GM for its "gas friendly to gas free" campaign, Shell's attempts at trying to put a green sheen on its policies, and the whole hoopla surrounding the Big Three CEOs scrapping their private jet flights and taking hybrids instead as examples of egregious greenwashing. For the Detroit-to-DC drive(s), Marketplace ... Read more →

VIDEO: Guerilla artist shows generosity with free ad campaign for gasoline providers Domenick Yoney

It's not easy being a carbon-fuel provider these days. They bear the responsibility for keeping the entire economy moving along like a well-oiled machine. They get you you to work, your kids to ...

Toyota puts out "misleading" green ad in Belgium Xavier Navarro

Toyota had an ad in Belgium that included the words "Zero emissions low." While the Prius is a model with very low CO2 emissions, they're certainly not zero and the claim has been considered ...

BMW greenwashing? Do they really make a pollution consuming engine? Jeremy Korzeniewski

When we first heard about the new mono-fuel BMW Hydrogen 7, we were rather impressed by the extremely low emissions numbers posted by the model when tested at Argonne National Laboratory. The fact ...

Go Green: green advertising option or greenwashing defined? Jeremy Korzeniewski

In what could either be a boon to companies which need to advertise and want to minimize their environmental impact or the ultimate in greenwashing, Brand Xperience has launched a new all-electric ...


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