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Dodge to revise its marketing strategy, no longer wants to be power brand

click above for high-res gallery of the 2009 Dodge Challenger SE and R/T Dodge and its Ram badge has long been associated with power, and the marque is considered to be Chrysler's performance brand. In these days of record high fuel prices, though, being associated with horsepower could also mean an association with the guzzling of gasoline. Believe it or not, Dodge does not want this image, so it may be tweaking its marketing strategy a bit in a bid to change with the times. "We can't be all about the monster Hemi and smoking tires, and we ... Read more →

Washington Auto Show video: Jim Press talks about the difference between US and Japan Lascelles Linton

At the Washington Auto Show, Jim Press (the guy who famously left Toyota for Chrysler) said the Japanese government worked closely with corporations, like Toyota, for the betterment of society. Jim ...

2008 Detroit: videos of the Dodge Ram Hemi hybrid, Chevy Volt, E85 Coupe Lascelles Linton

Yesterday we told you about what looked liked an early press release about the Dodge Ram Hemi hybrid. MSN Autos has great videos from the 2008 Detroit Auto Show, including this video which confirms ...

2007 LA Auto Show videos: green cars, Hemi hybrid joke, Toyota FCHV Lascelles Linton

The video above is a very good tour of all the green cars at the LA Auto Show in just 3 minutes. The tour guide has great observations and funny lines like the Volt was missing and he hoped this was ...

So, what really killed the Imperial? Or should we say... who killed it? Jeremy Korzeniewski

In a revelation which I am sure is shocking to nobody, it seems that possible fuel economy regulations were not necessarily what killed off the Chrysler Imperial. We openly pondered this question in ...

Tips to make the Hemi get better fuel economy 3 years ago on Autoblog Green

Many will scoff at this blog post but take it in the spirit intended. The Chyrsler Group is offering tips to help drivers with Hemi engines under the hood, especially those equipped with the Multi-Displacement System, improve their fuel economy. Many are obvious, such as accelerating gradually ...

One more diesel US is not getting: Chrysler 300C 3 years ago on Autoblog Green

While the standard Chrysler 300C with the Mercedes sourced 3.0 liter CRD engine has been available in Europe since the beginning of 2006, the Chrysler 300C CRD Touring was just introduced in the UK. If you check out the full article, you'll notice that the 300C Touring is basically a Dodge Magnum ...


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