IntegratedMotorAssist

To put it mildly, sales of the Honda Accord Hybrid never quite set the world on fire. Regardless, Japan's Second Largest Automaker is reportedly hard at work developing its proprietary Integrated Motor Assist hybrid platform so ...

Looking like a cross between the FCX Clarity fuel cell car and the Toyota Prius, Honda's upcoming dedicated hybrid model should come in at a cost a bit lower than current hybrid models. Part of that lower price is due to the fact that Honda has literally cut the cost of its Integrated Motor Assist ...

Last fall at the Tokyo Motor Show, Honda announced its plans to introduce a new dedicated hybrid drive vehicle in 2009. The new hybrid would the first dedicated hybrid from Honda since the original Insight ended production in 2006. At his mid-year press conference, CEO Takeo Fukui revealed that ...

Remember the Honda Insight? I'm sure you remember it, but, what do you think of when you hear the name? Compare the public perception of the Toyota Prius to the Honda Insight for a moment, and you will see where I am going with this. Honda would like to capture some of that green image back. As it ...

In an announcement that is shocking to nobody, Honda again was chosen (for the third year in a row) to pace the IndyCar series for 2007. The model chosen was the Accord Hybrid, which makes sense, as the Accord, and especially the hybrid version, is largely considered Honda's top of the line model, ...