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BMW will create new electric vehicle sub-brand

BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and Rolls-Royce brands. Reithofer did reveal that the board has voted to create a sub-brand for electric vehicles. This new sub-brand would be along the lines of the "M" badging currently used for high performance models. These new vehicles will be ... Read more →

BMW's Strategy Number ONE includes new city car, excludes CS Jeremy Korzeniewski

BMW has decided that it would be prudent to abandon high-end halo cars in the wake of the global economic downturn and the low profit margins of such low-volume vehicles. That means that we ...

Rendered speculation: BMW iSetta spaceball Sebastian Blanco

From user omolody on Flickr. Uploaded a few months ago to Flicker, the image above take a wild stab at what the new BMW iSetta mini car might look like. For comparison, check out Auto Express' ...

iSetta coming? Rumormill can chew on BMW's new green brand news Sebastian Blanco

The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a ...

BMW will create new electric vehicle sub-brand 3 months ago on Autoblog Green

BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and ...

BMW's Strategy Number ONE includes new city car, excludes CS 1 year ago on Autoblog Green

BMW has decided that it would be prudent to abandon high-end halo cars in the wake of the global economic downturn and the low profit margins of such low-volume vehicles. That means that we should not expect a production version of the range-topping Concept CS that has been paraded around by ...

Rendered speculation: BMW iSetta spaceball 1 year ago on Autoblog Green

From user omolody on Flickr. Uploaded a few months ago to Flicker, the image above take a wild stab at what the new BMW iSetta mini car might look like. For comparison, check out Auto Express' vision, which is much more normal if you think the iMiEV is standard-looking. At first glance, it's hard ...

iSetta coming? Rumormill can chew on BMW's new green brand news 1 year ago on Autoblog Green

The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a revived Isetta small car. Automotive News (subs req'd) is now reporting that the Isetta rumors - or, as ...


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