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REPORT: Ford's Mark Fields implies company makes no money on hybrids

Last week, our friends from Consumer Reports got the chance to sit down with Mark Fields, Ford's vice president of North American operations, and some interesting information was gleaned. For instance, CR says Fields "implied the company isn't making money on the hybrids it sells today, and it is looking at ways to 'enhance revenue' from them." Not surprising, really, but an interesting admission nonetheless. There are a few ways Ford could try and recoup some of its hybrid powertrain R&D costs, most logically being to extend the ... Read more →

Denise McCluggage: Ford's "Mark Fields is a wuss" on diesels Sam Abuelsamid

Denise McCluggage has been writing about the auto industry for a long time. She's known most of the people in the business over the last several decades and she has earned a lot of respect for her ...

Ford's Fields to explain plan for making money on small cars Sam Abuelsamid

As the U.S. market finally makes the inexorable shift to more rationally-sized cars, Ford's President for the Americas, Mark Fields, will explain how his company plans to make money with smaller ...

Ford's Mark Fields calls for government aid in PHEV development Jeremy Korzeniewski

According to Ford's President of the Americas, Mark Fields, plug-in hybrid vehicles need to be a "national priority" and the United States government should be offering assistance for their ...

Ford's Mark Fields wants more flex-fuel, less California regulations Sam Abuelsamid

Ford's President of the Americas, Mark Fields, wants the company to build more E85 capable flex-fuel vehicles but he doesn't want to have to deal with state level fuel economy or carbon dioxide ...


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