Mazda

We already drove a pre-production 2013 Mazda CX-5 through scenic Iceland, and the Japanese automaker showed us the finished (European) product at the Frankfurt Motor Show back in September. Here at the Los Angeles Auto Show, however, Mazda has officially announced exactly what's in store for the ...

Among the general public, Mazda is probably best known for the Miata and the whole "zoom-zoom" tagline. Speaking just before the unveiling of the new CX-5 crossover at the LA Auto Show's Motor Press Guild keynote speech this morning, Takashi Yamanouchi, president and CEO of Mazda Motor Company, ...

Mazda has given SEMA goers something to get excited about this week with this MX-5 Miata concept. The MX-5 Miata Spyder Concept (above) has done away with the standard car's folding soft top or retractable hard top mechanism in favor of a lightweight grenadine-red canvas covering à la the ...

The SkyActiv plan is moving along as expected. To wit: the next little glimmer of drivetrain electrification that we will see when Mazda debuts its next-generation mid-size Takeri concept at the 2011 Tokyo Motor Show in late November. The car's Kodo design language could be a preview of the ...

Mazda Motor says "real-world" fuel-efficiency will be one of its core attributes as the Japanese automaker seeks to lift U.S. sales volume some 74 percent by 2015. Don't worry though, 'cause zoom-zoom will remain Mazda's number one raison d'etre. Step one? Be quick to point out that while some ...

The fuel-efficient technology inside the new 2012 Mazda3 Skyactiv is something we know a little something about. By shunning expensive electric additions to the powertrain (for now), Mazda expects to be able to compete with its competitors on both fuel economy and price. With some driving flair ...

SkyActiv for the win, says Mazda Motor with the Japanese launch of the facelifted Axela (known overseas as the Mazda3). The updated Axela is Mazda's second model in Japan to feature the automaker's groundbreaking SkyActiv technology; the first was the recently launched Mazda Demio (Mazda2). ...

If you want a drop-top electric two seater and you have $100,000 burning a hole in your very high quality wallet, you can stop at on your local Tesla dealer to find satisfaction (if you hurry). However, finding an inexpensive convertible EV can be an issue – unless your plans include a ...

Mazda is intent on improving the fuel efficiency of its lineup of vehicles, even if it isn't going full-bore into electric vehicles. For proof, look no further than the automaker's SkyActiv technology. When it comes to the next stage in the company's efficiency plans, the award-winning i-Stop ...

Mazda's slightly remodeled Demio (aka the Mazda2 in this neck of the woods) subcompact has topped Japan's latest "Eco Cars" survey conducted by research firm SC-Abeam Consulting. The facelifted Demio is the first to feature Mazda's 1.3-liter SkyActiv gasoline engine. The Demio, which starts at ...