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Nicky Gavron


Psst, Deputy Mayor of London, wanna free BMW Hydrogen 7?

BMW is working hard to publicize their new, full-operational Hydrogen 7, and I daresay it's going to work. Instead of marketing the bezeeses out of the car like most automakers, they are strategically placing free specimens of the vehicle in the hands of higher-ups, officials and "opinion makers" of London. The Deputy Mayor and London Hydrogen Partnership Chair Nicky Gavron received hers yesterday. This is only the first of many Hydrogen 7s being given to business leaders and others so they can evaluate the car and its performance. BMW is ... Read more →

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