PriusBrand

Along with the launch of the FT-CH Concept here at the Detroit Auto Show, Toyota also let out a juicy little tidbit that's been rumored for quite some time: a so-called Prius Family of vehicles. Says Jim Lentz, Toyota Motor Sales ...

digg_url = 'http://digg.com/autos/Toyota_Prius_SUV_Available_Next_Year'; Exactly how the Prius name navigates the shift from defining the world's most famous hybrid to it's own sub-brand – "Not!" – or moniker for ...

Not long ago, we wondered just how steep the hill of customer acceptance is for a new technology like the Volt is. The question was how well the Chevy Volt and the Voltec powertrain could compete with the established Prius brand? Toyota, for its part, apparently thinks it's worth spreading the ...

Rumors of a separate brand to carry only hybrids has apparently been ruled out by Toyota. The brand and its dealerships would have carried the Prius logo that has become so synonymous with hybrid cars since Toyota introduced the world to the car in 1997. Previous rumors had indicated that Toyota ...

For some time now, Toyota has been contemplating the creation of a new Prius brand akin to Scion that would be dedicated to hybrid vehicles. This much is acknowledged by Toyota's Group VP for communications, Irv Miller. However a report the other day on Left Lane News that Toyota had decided to ...

We've been hearing rumblings of more models coming from Toyota that would carry the Prius badge for the last few months. While the Prius in five door hatchback style that we all know and love will definitely carry on, even after it is completely redone ...