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REPORT: Toyota looking to apply Prius name to other hybrid vehicles, but not as a sub-brand

Not long ago, we wondered just how steep the hill of customer acceptance is for a new technology like the Volt is. The question was how well the Chevy Volt and the Voltec powertrain could compete with the established Prius brand? Toyota, for its part, apparently thinks it's worth spreading the Prius name around a bit onto other hybrid vehicles. According to Automotive News (subs req'd), Toyota executives told a meeting of Toyota and Lexus dealers in Vegas this week that the company will put the Prius name on more U.S.-market hybrids. While ... Read more →

REPORT: Toyota secretly tested lithium-ion Priuses for three years Sebastian Blanco

Details are scarce, but it turns out that Toyota has been testing Priuses with lithium-ion batteries in them for years. Not many vehicles were involved – Bloomberg says only 126 such Priuses ...

Frankfurt Preview: More on Toyota's new lithium-ion Plug-in Prius Sam Abuelsamid

Toyota's new-generation plug-in hybrid Prius will be shown for the first time at the Frankfurt Motor Show next week, and now we've got some new images and details. As expected, the PHEV Prius will ...

REPORT: Upcoming Toyota Prius Coupe to get Italian design Jeremy Korzeniewski

Adding additional fuel to the ongoing speculation that Toyota will produce a sporty coupe version of its world-beating Prius hybrid hatchback is a new report from Japan's Best Car Magazine (via 4 ...

Prius takes out town's electricity, driver flees Sebastian Blanco

Think all Prius drivers are goody two-shoes? Let this story from Ellington, Connecticut reshape your stereotypes. Sometime last night at around 1 a.m., someone managed to crash their Prius into a ...

REPORT: 115 Plug-in Priuses fail to crack 50 mpg average in year-long test 4 months ago on Autoblog Green

When Consumer Reports tested out the Hymotion L5 plug-in Toyota Prius conversion earlier this year, they weren't overwhelmed with the results. Sure, the mileage they observed was boosted to about 67 mpg over the first 35 miles of the drive, but that didn't match the claims of 100 mpg (or more) that ...

Report: Toyota received 75,000 Prius pre-orders 5 months ago on Autoblog Green

Apparently, all those flowers and talk of "harmony" in the first new Prius ad are working. According to the Japanese newspaper Nikkei, Toyota has received 75,000 orders or the 2010 Prius. Toyota is not confirming the number, which was mentioned in Automotive News (subs req'd). The Prius goes on ...

Honda, Toyota make $3,100 profit on each hybrid sold 6 months ago on Autoblog Green

The whole Insight/Prius price war thing has been settled. We know that the cheapest 2010 Toyota Prius will be $21,750 and the lowest-cost 2010 Honda Insight will be $20,470. Hybrid buyers win because of the competitive price drops, but it turns out that both automakers are also winners. According ...

Toyota cranking up Prius production to meet early demand in Japan 6 months ago on Autoblog Green

Apparently, the Honda Insight isn't the only new hybrid stimulating strong early demand in Japan. Toyota is responding to over 40,000 orders received in the first three weeks of April for the 2010 Prius by increasing production rates. Toyota had originally forecast about 300,000 sales for 2009, ...

2010 Prius starts at $21,000; one with everything* costs $32,500 6 months ago on Autoblog Green

Toyota has just announced the official prices for the five (!) trim levels for the new Prius that will go on sale in late May. The bare-bones version (which must be pretty bare, since Toyota isn't saying yet what's included) will be just $21,000. On the other end of the spectrum, the top trim ...

Toyota corrects Prius mpg rating to 51 city/48 highway/50 combined 8 months ago on Autoblog Green

In our Prius info overload post from last week, we highlighted the official (though preliminary) mileage rating for the 2010 model, which Toyota had told us would be 50 mpg city, 49 mpg highway (they'd already revealed the 50 mpg combined number in Detroit). We just got an email from Toyota ...

2010 Prius detail overload: will get 49 mpg highway rating; 100,000 sales predicted for 2009 8 months ago on Autoblog Green

There are reasons that the Toyota Prius is the best-selling hybird car in the world. It's simple to use, gets better mileage than pretty much anything easily available, and you can turn it into a shuttlecraft if you want to. But, all that ease-of-use hides a lot of serious technical work. ...

Detroit 2009: One last 2010 Prius teaser 10 months ago on Autoblog Green

The Toyota press conference to unveil the brand new third-generation Prius will start in about half an hour. So, while we still can, let's build up the anticipation a bit with one last teaser image. I know you've been enjoying all the random switches and features we've been teased with thus far, so ...

Car and Driver gets in on the "Ferrari's are greener than Priuses" myth 10 months ago on Autoblog Green

Way back in October at the Paris Motor Show, Ferrari CEO Amedeo Felisa raised a few eyebrows when he asserted that Ferraris produce fewer emissions than Priuses. On the surface, it's true - the total amount of fuel used in and all the emissions from every Ferrari in the world combined is less than ...

Toyota: if you need them, Prius replacement batteries are "no big deal" 10 months ago on Autoblog Green

As the first batch of Priuses sold in the United States reach their get ready to turn eight in 2009, the battery replacement issue is going to pop up more and more. We noted back in September that Toyota had dropped the price of a new pack a few hundred dollars to $2,299 for model years ...

Popular Mechanics tries out the A123/Hymotion PHEV Prius 1 year ago on Autoblog Green

At least a few dozen people around the country have now done one-off conversions of hybrids like the Toyota Prius and Ford Escape to transform them into plug-in vehicles. For those who may not have the hardware hacker gene in their DNA, the first commercially available plug-in conversion kit is now ...

Convert Your Prius to Run on E85 1 year ago on Autoblog Green

You've heard about plug-in hybrid conversions to the Toyota Prius. Now, a new company offers another eco-upgrade - E85 conversions. A Dutch firm named GreenFuelSystems has created an E85 bio-ethanol conversion kit that is available for 549 Euros. While the English-language version of the company's ...

Switching to hybrids will save NY's Laro Service Systems $12,000 a month 2 years ago on Autoblog Green

All right, most drivers or families who switch to a hybrid car won't save thousands of dollars a month in fuel costs. But, if you're a collection of companies with annual sales of $65 million and move your entire fleet to hybrids, then look out. For Laro Service Systems of New York, moving the ...

UK company has got the hots for the Prius 3 years ago on Autoblog Green

Engineers working for Hallmark Fire, an independent fire systems companies in the UK, have given praise to the Prius vehicles in their fleet of service vehicles. While the environmental benefits of the hybrids have not escaped the notice of the company's customers, the engineers – who service ...


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