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Rental agencies having a hard time upgrading customers

There has been a longstanding tradition among car rental agencies to push renters up to bigger, more expensive models. Not that it was all that difficult to do, considering that Americans tend to prefer larger vehicles when all other aspects are equal. Now, though, not all of those aspects are equal, as bigger vehicles are usually thirstier vehicles and the renter is required to return the vehicle with a full tank of gas. So, the act of stepping up to a Hemi-powered Dodge Charger from a four-banger equipped Caliber no longer holds the allure ... Read more →

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