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Spectra


Kia TV ad: Spectra is so fuel efficient, you will forget which side the car the gas tank is on

Fuel efficiency is becoming more important to cars buyers. Ads are starting to reflect that and the best one I have seen recently is Kia's ad for the Spectra. The commercial's music is just a piano and the folksy voice of Joe Purdy singing "I just can't seem to get it right today." The visuals are a variety of melancholy people struggling to remember something from so long ago. What is this thing all these people have forgotten to do? How to fill a car's gas tank! The commercial explains "with fewer fill ups, you just might forget which side ... Read more →

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