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Toyota to raise Prius MSRP by $400 in February, Camry Hybrid by $250

Buried at the very bottom of a press release announcing pricing for the completely new 2011 Sienna minivan, Toyota included a chart indicating that it will increase the price for the 2010 Prius and Camry, including the hybrid. The Prius' base MSRP will now begin at $21,400 for the level I model. The Prius II, which is probably the cheapest you'll be able to get, goes up to $22,800; the Prius III will go to $23,800, the Prius IV will increase to $26,600, and the loaded Prius V will cost you $28,070. That represents a $400 increase (where ... Read more →

Toyota announces $400 price increase on 2010 Prius Jeremy Korzeniewski

There's no doubt about it, the redesigned 2010 Toyota Prius has turned into a smash hit. Both in America and in Toyota's home market of Japan, the third-generation Prius is defying the industry ...

REPORT: Some consumers see price gouging on 2010 Prius Jeremy Korzeniewski

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. ...

Toyota to take on Insight by cutting Prius base price to $21,000 Sam Abuelsamid

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance in the decade since the Prius debuted. While the Insight's hybrid technology is not ...

Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan Jeremy Korzeniewski

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new ...


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