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GM's E-Flex vehicle to be called Electra in the UK?

Here in the U.S. market, the name Electra was used on big Buick sedans for more than four decades but it hasn't appeared in a new car showroom since 1990. It looks like the Electra could be be making a comeback soon, but not in America. It turns out that Vauxhall, the brand that GM uses to sell right-hand drive Opels in the UK, filed a trademark application back in June for the Vauxhall Electra. GM officials have acknowledged previously that both the Chevy Volt and an Opel badged E-Flex vehicle would be offered in Europe. The Opel/Vauxhall ... Read more →

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