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Vespa launches new advertising campaign, focuses on eco-friendliness

- Late last year, Vespa USA rolled out a brand new website with an entire section extolling the virtues of purchasing a scooter to replace a second car. To show how much fuel could potentially be saved, the page instantly displays the combined mileage of a typical Vespa scooter and another car, from a compact sedan to a luxury SUV. Click here to give it a shot for yourself. To further drive that point home, Vespa has just launched a new advertising campaign that features tag lines like "Turns on a Dime, Runs on a Nickel" and "Smart Looks. ... Read more →

2009 Vespa S 50 gets a new more powerful 50cc engine Jeremy Korzeniewski

Vespa has been building stylish, metal-bodied scooters since the late 1940s and has quite a number of small displacement engines under its stylish Italian belt, so it knows how to make a good ...

Vespa launches new advertising campaign, focuses on eco-friendliness 7 months ago on Autoblog Green

2009 Vespa S 50 gets a new more powerful 50cc engine 1 year ago on Autoblog Green

Vespa has been building stylish, metal-bodied scooters since the late 1940s and has quite a number of small displacement engines under its stylish Italian belt, so it knows how to make a good powerplant. Although the little scooters are still probably best recognized for their buzzy little ...

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Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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