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Wahei Hirai


All future Toyota hybrids to share a similar "I'm a hybrid!" design

When you see a Toyota Prius, you instantly recognize the fact that the car is a hybrid right? Sure, because they all are. What about the Camry Hybrid? Unless you know just where to look for the unique badging, you wouldn't know a hybrid model from the standard model. Toyota would like to change that by making all of their hybrids share a unique design theme. According to Toyota's chief designer, Wahei Hirai, "People like to buy it because they like to advertise 'I am interested in the environment.' So currently the Camry doesn't appeal very ... Read more →

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