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WhyNot


Toyota launches "Why Not?" ad campaign, the largest in the company's history

digg_url = 'http://digg.com/business_finance/Toyota_launches_largest_ad_campaign_in_company_s_history'; Toyota has launched its "Why Not?" campaign, the "biggest, broadest corporate campaign in its history" according to Ad Age. Toyota would not discuss how much it will cost but the spending on the national TV, print and online ads in America, is expected to well exceed the $40 M they spent last year on ads. The campaign will run through March and focus on three corporate pillars; environmental commitment, economic impact and social ... Read more →

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