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LA Preview: Yokohama's "living wall" uses plants as promotion

Here's one we didn't see coming. Yokohama – makers of lots and lots of tires, including those with orange oil in them – will have a booth at the LA Auto Show that uses a "living wall" 90 feet long made of plants instead of plastics. The wall, designed by NaturExhibits, will be made from lettuce and red mustard plants that have a date with a garden somewhere after the show. We'll take Yokohama's word for it that the promotional wall will produce "virtually zero waste," and just recognize that this is a good way to get people to ... Read more →

Yokohama dB Super E-spec orange oil-infused tires now on sale Jeremy Korzeniewski

Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the ...

Orange-infused tires perform well at Sebring Jeremy Korzeniewski

Prior to last weekend's race at Sebring, we told you about Yokohama's plan to debut their ADVAN® ENV-R1™, a new kind of tire that uses orange oil to displace about 10 percent of the total ...

Yokohama increasing tire prices 6 percent, fuel prices part of the reason Sam Abuelsamid

Keeping your tires in good condition is an important element of maximizing your fuel efficiency. Maintaining tire pressures at optimum levels and ensuring that the wheels are properly aligned helps to ...

LA Preview: Yokohama's "living wall" uses plants as promotion 20 days ago on Autoblog Green

Here's one we didn't see coming. Yokohama – makers of lots and lots of tires, including those with orange oil in them – will have a booth at the LA Auto Show that uses a "living wall" 90 feet long made of plants instead of plastics. The wall, designed by NaturExhibits, will be made ...

Yokohama dB Super E-spec orange oil-infused tires now on sale 5 months ago on Autoblog Green

Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the eco-friendly technology on the market for consumer use in short order. Apparently, that time is now. According ...

Orange-infused tires perform well at Sebring 8 months ago on Autoblog Green

Prior to last weekend's race at Sebring, we told you about Yokohama's plan to debut their ADVAN® ENV-R1™, a new kind of tire that uses orange oil to displace about 10 percent of the total amount of petroleum used in the making of the rubber. Now that the race is over, we're naturally ...

Yokohama increasing tire prices 6 percent, fuel prices part of the reason 1 year ago on Autoblog Green

Keeping your tires in good condition is an important element of maximizing your fuel efficiency. Maintaining tire pressures at optimum levels and ensuring that the wheels are properly aligned helps to maximize a vehicle's handling capability which is important for safety and to minimize the rolling ...


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