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E tu Zenn? Advertorial messaging in the EV world
What is it with small electric car companies and paid promotion? We just took a look at Zap's somewhat questionable dealings with the website RenewableEnergyStocks. And look, here comes Ian Clifford, Chief Executive Officer of ZENN Motor Company in an interview on WallSt.net, something ZENN is paying WallSt.net's parent company, Financial Filings Corp., $280 to disseminate. They pay, and you still have to watch someone else's ad before you get to the site. Bummers. If you go to Wallst.net, you can search the audio archives and see that Zap ... Read more →
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E tu Zenn? Advertorial messaging in the EV world 2 years ago on Autoblog Green
What is it with small electric car companies and paid promotion? We just took a look at Zap's somewhat questionable dealings with the website RenewableEnergyStocks. And look, here comes Ian Clifford, Chief Executive Officer of ZENN Motor Company in an interview on WallSt.net, something ZENN is ...
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