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Belgian researcher: Almost every single car ad in the EU is illegal

Photo by kadavy. Licensed under Creative Commons license 2.0. Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the pocketbook and the environment. Car ads that references a specific make and model, according to EU directive 1999/94/EC, which passed in December 1999, need to reveal fuel use and CO2 emissions in way that is easy to read and prominent and "be easy ... Read more →

Honda's "Engines" ads feature cleaner, happy powertrains Sebastian Blanco

Leave it to a Japanese company to try and make engines cute and friendly. In a new advertising campaign titled "Engines," Honda has unleashed four animated engines (well, three engine and a hydrogen ...

Friends of the Earth warns about Saab greenwash ads Sebastian Blanco

Friends of the Earth Europe thinks that some of Saab's latest ads are nothing but greenwashing, and has publicly warned the automaker to withdraw them or face legal challenge. FoEE instigated a ...

Belgian researcher: Almost every single car ad in the EU is illegal 1 year ago on Autoblog Green

Photo by kadavy. Licensed under Creative Commons license 2.0. Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the ...

Honda's "Engines" ads feature cleaner, happy powertrains 1 year ago on Autoblog Green

Leave it to a Japanese company to try and make engines cute and friendly. In a new advertising campaign titled "Engines," Honda has unleashed four animated engines (well, three engine and a hydrogen fuel cell) bouncing around a world of expensive gasoline and rising temperatures. Honda says the ...

Friends of the Earth warns about Saab greenwash ads 1 year ago on Autoblog Green

Friends of the Earth Europe thinks that some of Saab's latest ads are nothing but greenwashing, and has publicly warned the automaker to withdraw them or face legal challenge. FoEE instigated a summons (PDF) that was served to Saab's office in Belgium and "calls on the company to remove all wording ...


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