advertising

Sales of the Nissan Leaf haven't been as high as CEO Carlos Ghosn once predicted, and Nissan is now admitting that part of the problem is the way Nissan itself presented the car. But don't worry, Nissan vice president for sales, Al Castignetti, told Automotive News, a change is coming. It makes ...

The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation. The Japanese automaker has put out a 60-second advertising campaign video with the opening line: "What if you could drive the future, today?" Nissan goes on to promote features such as being able to turn on ...

Tuesday was a good day for the Chevrolet Volt. First, parent company General Motors reported the highest-ever monthly sales for the extended-range plug-in. Then, the model won an award from the Gay & Lesbian Alliance Against Defamation (GLAAD) for one of its print ads, according to The ...

Lost in translation, Vol. 2. An advertisement for the Chevrolet Volt's sister vehicle was banned in the UK for what an advertising watchdog group said was a misleading claim about the extended-range plug-in's driving range, UK's Daily Mail reports. The ad for the Vauxhall Ampera showed ...

Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet jumps in with a whole new spot for the Chevrolet Volt. The supposed savior of General Motors has been struggling to make sales headway for a number of reasons. GM managed to move a paltry 603 units in January. ...

With all the attention given the Nissan Leaf and Chevy Volt, you'd easily be forgiven for completely overlooking the diminutive Misubishi i-MiEV. First, the small EV has yet to roll into the driveway of a U.S. customer. Second, until recently, Mitsubishi's national advertising has been just as ...

Volkswagen has rolled out its latest advertising campaign under its Think Blue initiative. On August 5, the automaker launched a TV spot and print ads over in Germany to transmit a differently colored sustainable ...

Toyota's "What's the plural of Prius?" contest has garnered more than 1.5 million votes so far spread among the five choices: Prien, Prii, Prium, Prius and Priuses. In the lead is "Prii," with 25 percent, followed a hair later by "Prius" at 24 percent, then there's daylight with "Priuses" at 20 ...

Lexus is continuing its "Darker Side of Green" advertising campaign for the new CT200h with a new video series. Comedian Whitney Cummings will interview a host of unique personalities as they drive the new hybrid ...

Stare with intent at the picture above. In fact, just give the image a click and glance over the high-res gallery. Notice that welcome screen on GE's Wattstation charger? It's hard to miss. Isn't it? Well, what if companies spent some ...

Even though Nissan's year-over-year sales growth outpaces rivals Toyota, Honda and Hyundai, someone at the company doesn't think that's enough. With climbing sales, a rising market share and profits in its ...

Porsche's recent ad for the Cayenne S Hybrid makes a claim that hasn't gone over well with the Advertising Standards Authority (ASA) in the UK. As the ad states, "More performance, less fuel... The new Cayenne S Hybrid can ...

What do you want from me, I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, ...

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and ...

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...

For all the talk, it turns out that automakers love to advertise SUVs more than hybrids or other fuel-efficient vehicles online. According to a new study by comScore, auto companies "delivered" over six times as many online SUV display ads ...

Toyota had an ad in Belgium that included the words "Zero emissions low." While the Prius is a model with very low CO2 emissions, they're certainly not zero and the claim has been considered misleading. The advertisement did not contain any CO2 emission or fuel consumption data, as is obliged under ...

If you check any European car ad, you will see in tiny letters at the bottom the car's consumption and CO2 production figures. This information is a mandatory requirement in Spain. But, according to Ecologistas en Acción and the Unión de Consumidores de España (UCE), an ...

Photo by kadavy. Licensed under Creative Commons license 2.0.Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the ...

Leave it to a Japanese company to try and make engines cute and friendly. In a new advertising campaign titled "Engines," Honda has unleashed four animated engines (well, three engine and a hydrogen fuel cell) bouncing around a world of expensive gasoline and rising temperatures. Honda says the ...