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    Report: Ford decides C-Max shoppers not interested in fuel economy

    If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little ...

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    Report: Here We Go Again: Lexus attacks EVs in new ad [UPDATE]
    No One Would Want An EV If These Messages Were True 1410301740

    UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign ...

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    Recharge Wrap-up: Google Street View maps gas leaks, Rolls-Royce helps kids build electric racer
    Groups call for MPG clarity in advertising 1405634520

    Google Street View is looking for gas leaks. Natural gas leaks are not only extremely dangerous, they're a terrible waste of resources and, as a greenhouse gas, a threat to the environment. Unfortunately, with the decaying infrastructure in many of America's older cities, they're pretty common, ...

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    Report: Confident new Cadillac marketing boss ready to take on Tesla, BMW
    Uwe Ellinghaus Says Greenwashing Won't Work 1403805600

    When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe ...

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    Report: Toyota RAV4 EV ads will focus on target DirecTV customers

    Toyota is working with satellite-television provider DirecTV on hyper-targeting TV advertising for the automaker's RAV4 electric vehicle in an effort to more efficiently boost sales for the limited-volume model, Bloomberg News reports. DirecTV run RAV4 EV ads specifically in the Los Angeles, San ...

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    Report: Nissan admits US Leaf sales strategy was "a little bit arrogant," promises change

    Sales of the Nissan Leaf haven't been as high as CEO Carlos Ghosn once predicted, and Nissan is now admitting that part of the problem is the way Nissan itself presented the car. But don't worry, Nissan vice president for sales, Al Castignetti, told Automotive News, a change is coming. It makes ...

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    Official: Nissan's new global Leaf TV ad tries to keep it simple

    The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation. The Japanese automaker has put out a 60-second advertising campaign video with the opening line: "What if you could drive the future, today?" Nissan goes on to promote features such as being able to turn on ...

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    Report: Gay-friendly Chevy Volt ad wins GLAAD award

    Tuesday was a good day for the Chevrolet Volt. First, parent company General Motors reported the highest-ever monthly sales for the extended-range plug-in. Then, the model won an award from the Gay & Lesbian Alliance Against Defamation (GLAAD) for one of its print ads, according to The ...

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    Video: UK bans Opel Ampera plug-in hybrid commercial over range claims

    Lost in translation, Vol. 2. An advertisement for the Chevrolet Volt's sister vehicle was banned in the UK for what an advertising watchdog group said was a misleading claim about the extended-range plug-in's driving range, UK's Daily Mail reports. The ad for the Vauxhall Ampera showed ...

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    Video: Chevy turns to aliens to pitch Volt in Super Bowl ad

    Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet jumps in with a whole new spot for the Chevrolet Volt. The supposed savior of General Motors has been struggling to make sales headway for a number of reasons. GM managed to move a paltry 603 units in January. ...

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    Local Mitsubishi dealer gets a head start on promoting the all-electric i

    With all the attention given the Nissan Leaf and Chevy Volt, you'd easily be forgiven for completely overlooking the diminutive Misubishi i-MiEV. First, the small EV has yet to roll into the driveway of a U.S. customer. Second, until recently, Mitsubishi's national advertising has been just as ...

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    Video: Volkswagen rolls out Think Blue Symphony ad campaign

    Volkswagen Think Blue Symphony – Click above to watch video after the jump
    Volkswagen has rolled out its latest advertising campaign under its Think Blue initiative. On August 5, the automaker launched a TV spot and print ads over in Germany to transmit a differently colored sustainable ...

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    Toyota wants to know: Does Prius belong in the dictionary? Does Prii?

    Toyota's "What's the plural of Prius?" contest has garnered more than 1.5 million votes so far spread among the five choices: Prien, Prii, Prium, Prius and Priuses. In the lead is "Prii," with 25 percent, followed a hair later by "Prius" at 24 percent, then there's daylight with "Priuses" at 20 ...

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    Lexus to 'Darkcast' mobile talk show in CT 200h [w/video]

    Lexus 'Darkcasting' – Click above to watch the teaser video after the break
    Lexus is continuing its "Darker Side of Green" advertising campaign for the new CT200h with a new video series. Comedian Whitney Cummings will interview a host of unique personalities as they drive the new hybrid ...

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    Ad revenue could flow from electric car chargers

    GE WattStation – Click above for high-res image gallery
    Stare with intent at the picture above. In fact, just give the image a click and glance over the high-res gallery. Notice that welcome screen on GE's Wattstation charger? It's hard to miss. Isn't it? Well, what if companies spent some ...

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    Video: Nissan unveils Leaf-centric "Innovation for All" ad campaign

    Nissan's "Innovation for All" ad campaign - Click above to watch video after the jump
    Even though Nissan's year-over-year sales growth outpaces rivals Toyota, Honda and Hyundai, someone at the company doesn't think that's enough. With climbing sales, a rising market share and profits in its ...

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    Porsche slapped for misleading Cayenne S Hybrid ad

    2011 Porsche Cayenne S Hybrid - Click above for high-res image gallery
    Porsche's recent ad for the Cayenne S Hybrid makes a claim that hasn't gone over well with the Advertising Standards Authority (ASA) in the UK. As the ad states, "More performance, less fuel... The new Cayenne S Hybrid can ...

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    VIDEO: New Toyota Prius ad channels Vishnu to explain hybrid tech

    Australian Toyota Prius advertisement - Click above to watch the video after the break
    What do you want from me, I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, ...

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    What is 230? GM knows, but isn't saying...

    The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and ...

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    Toyota uses flowers and technology to advertise the 2010 Prius

    Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...


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