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    Report: Toyota RAV4 EV ads will focus on target DirecTV customers

    Toyota is working with satellite-television provider DirecTV on hyper-targeting TV advertising for the automaker's RAV4 electric vehicle in an effort to more efficiently boost sales for the limited-volume model, Bloomberg News reports. DirecTV run RAV4 EV ads specifically in the Los Angeles, San ...

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    Report: Nissan admits US Leaf sales strategy was "a little bit arrogant," promises change

    Sales of the Nissan Leaf haven't been as high as CEO Carlos Ghosn once predicted, and Nissan is now admitting that part of the problem is the way Nissan itself presented the car. But don't worry, Nissan vice president for sales, Al Castignetti, told Automotive News, a change is coming. It makes ...

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    Official: Nissan's new global Leaf TV ad tries to keep it simple

    The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation. The Japanese automaker has put out a 60-second advertising campaign video with the opening line: "What if you could drive the future, today?" Nissan goes on to promote features such as being able to turn on ...

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    Report: Gay-friendly Chevy Volt ad wins GLAAD award

    Tuesday was a good day for the Chevrolet Volt. First, parent company General Motors reported the highest-ever monthly sales for the extended-range plug-in. Then, the model won an award from the Gay & Lesbian Alliance Against Defamation (GLAAD) for one of its print ads, according to The ...

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    Video: UK bans Opel Ampera plug-in hybrid commercial over range claims

    Lost in translation, Vol. 2. An advertisement for the Chevrolet Volt's sister vehicle was banned in the UK for what an advertising watchdog group said was a misleading claim about the extended-range plug-in's driving range, UK's Daily Mail reports. The ad for the Vauxhall Ampera showed ...

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    Video: Chevy turns to aliens to pitch Volt in Super Bowl ad

    Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet jumps in with a whole new spot for the Chevrolet Volt. The supposed savior of General Motors has been struggling to make sales headway for a number of reasons. GM managed to move a paltry 603 units in January. ...

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    Local Mitsubishi dealer gets a head start on promoting the all-electric i

    With all the attention given the Nissan Leaf and Chevy Volt, you'd easily be forgiven for completely overlooking the diminutive Misubishi i-MiEV. First, the small EV has yet to roll into the driveway of a U.S. customer. Second, until recently, Mitsubishi's national advertising has been just as ...

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    Video: Volkswagen rolls out Think Blue Symphony ad campaign

    Volkswagen Think Blue Symphony – Click above to watch video after the jump
    Volkswagen has rolled out its latest advertising campaign under its Think Blue initiative. On August 5, the automaker launched a TV spot and print ads over in Germany to transmit a differently colored sustainable ...

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    Toyota wants to know: Does Prius belong in the dictionary? Does Prii?

    Toyota's "What's the plural of Prius?" contest has garnered more than 1.5 million votes so far spread among the five choices: Prien, Prii, Prium, Prius and Priuses. In the lead is "Prii," with 25 percent, followed a hair later by "Prius" at 24 percent, then there's daylight with "Priuses" at 20 ...

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    Lexus to 'Darkcast' mobile talk show in CT 200h [w/video]

    Lexus 'Darkcasting' – Click above to watch the teaser video after the break
    Lexus is continuing its "Darker Side of Green" advertising campaign for the new CT200h with a new video series. Comedian Whitney Cummings will interview a host of unique personalities as they drive the new hybrid ...

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    Ad revenue could flow from electric car chargers

    GE WattStation – Click above for high-res image gallery
    Stare with intent at the picture above. In fact, just give the image a click and glance over the high-res gallery. Notice that welcome screen on GE's Wattstation charger? It's hard to miss. Isn't it? Well, what if companies spent some ...

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    Video: Nissan unveils Leaf-centric "Innovation for All" ad campaign

    Nissan's "Innovation for All" ad campaign - Click above to watch video after the jump
    Even though Nissan's year-over-year sales growth outpaces rivals Toyota, Honda and Hyundai, someone at the company doesn't think that's enough. With climbing sales, a rising market share and profits in its ...

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    Porsche slapped for misleading Cayenne S Hybrid ad

    2011 Porsche Cayenne S Hybrid - Click above for high-res image gallery
    Porsche's recent ad for the Cayenne S Hybrid makes a claim that hasn't gone over well with the Advertising Standards Authority (ASA) in the UK. As the ad states, "More performance, less fuel... The new Cayenne S Hybrid can ...

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    VIDEO: New Toyota Prius ad channels Vishnu to explain hybrid tech

    Australian Toyota Prius advertisement - Click above to watch the video after the break
    What do you want from me, I've only got two hands?! Wouldn't we all be a bit more productive if we were blessed with another set of upper appendages, complete with opposable thumbs? Toyota apparently thinks so, ...

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    What is 230? GM knows, but isn't saying...

    The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and ...

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    Toyota uses flowers and technology to advertise the 2010 Prius

    Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...

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    SUVs, not eco cars, given big ad presence online

    Click above for high-res image gallery of the Tahoe Hybrid
    For all the talk, it turns out that automakers love to advertise SUVs more than hybrids or other fuel-efficient vehicles online. According to a new study by comScore, auto companies "delivered" over six times as many online SUV display ads ...

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    Toyota puts out "misleading" green ad in Belgium

    Toyota had an ad in Belgium that included the words "Zero emissions low." While the Prius is a model with very low CO2 emissions, they're certainly not zero and the claim has been considered misleading. The advertisement did not contain any CO2 emission or fuel consumption data, as is obliged under ...

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    Environmentalists and Consumer Unions protest misleading CO2 figures in ads

    If you check any European car ad, you will see in tiny letters at the bottom the car's consumption and CO2 production figures. This information is a mandatory requirement in Spain. But, according to Ecologistas en Acción and the Unión de Consumidores de España (UCE), an ...

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    Belgian researcher: Almost every single car ad in the EU is illegal

    Photo by kadavy. Licensed under Creative Commons license 2.0.Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the ...


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