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"Misleading" Saab TV biofuel ad yanked in UK

click for high-res gallery A TV ad for Saab BioPower was yanked off the air in the UK for tying bioethanol to reduced carbon output. According to the UK's Advertising Standards Agency, Saab's "Release Me" commercial (watch it below the fold) incorrectly states that using bioethanol-capable cars reduces your carbon footprint. The ad said carbon is reduced thirty percent when you drive with bioethanol. Unfortunately for Saad, it's closer to carbon neutral if you measure from seed to tail pipe. However misleading the ad campagn, I think the ... Read more →

Look for more bio-fueled Aston Martin racers in 2008 Lascelles Linton

Last year, Barwell Motorsport's bio-ethanol powered Aston Martin DBRS9 proved green fuels can be competitive in racing. That success did not go unnoticed, and Cadena Motorsport will follow in ...

Sleek new Volvo XC60 concept runs on E85, puts out 80% fewer emissions Dane Muldoon

We reported back in November that Volvo was planning an ethanol-ready version of its compact C30 model, to be released next month. Now its been revealed that Volvo will also be showing a new concept, ...

"Misleading" Saab TV biofuel ad yanked in UK 1 year ago on Autoblog Green

click for high-res gallery A TV ad for Saab BioPower was yanked off the air in the UK for tying bioethanol to reduced carbon output. According to the UK's Advertising Standards Agency, Saab's "Release Me" commercial (watch it below the fold) incorrectly states that using bioethanol-capable cars ...

Look for more bio-fueled Aston Martin racers in 2008 1 year ago on Autoblog Green

Last year, Barwell Motorsport's bio-ethanol powered Aston Martin DBRS9 proved green fuels can be competitive in racing. That success did not go unnoticed, and Cadena Motorsport will follow in Barwell's footsteps, converting its yellow DBRS9 to run on the greener juice as well. The British GT ...

Sleek new Volvo XC60 concept runs on E85, puts out 80% fewer emissions 2 years ago on Autoblog Green

We reported back in November that Volvo was planning an ethanol-ready version of its compact C30 model, to be released next month. Now its been revealed that Volvo will also be showing a new concept, the All Wheel Drive Volvo XC60 Concept, for the first time at January's Detroit show. The ...


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