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Further proof that blue is the new green

Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a new car in. One reason that the hue is gaining in popularity is that people reportedly equate the tone with the earth. Yeah, the sky and the ocean are blue, but ... Read more →

VW finishes development of BlueTDI; 60 mpg Jetta coming to U.S. this summer Sebastian Blanco

At the International Vienna Motor Symposium, which starts today, Volkswagen is announcing that its next-generation turbo diesel engine, BlueTDI - developed especially for the North American market - ...

Big Ad Agency predicts "Blue" will replace "Green" as the color of environmentalism Sam Abuelsamid

For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT ...

Further proof that blue is the new green 1 year ago on Autoblog Green

Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color ...

VW finishes development of BlueTDI; 60 mpg Jetta coming to U.S. this summer 1 year ago on Autoblog Green

At the International Vienna Motor Symposium, which starts today, Volkswagen is announcing that its next-generation turbo diesel engine, BlueTDI - developed especially for the North American market - will initially be available in the U.S. version of the Jetta. The Jetta BlueTDI will come to North ...

Big Ad Agency predicts "Blue" will replace "Green" as the color of environmentalism 1 year ago on Autoblog Green

For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT (formerly known as J Walter Thompson) is predicting a shift from green to blue in 2008. If that happens ...


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