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iSetta coming? Rumormill can chew on BMW's new green brand news

The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a revived Isetta small car. Automotive News (subs req'd) is now reporting that the Isetta rumors - or, as one of our readers said, iSetta - might be coming true. BMW CEO Norbert Reithofer told AN that a 12-member planning group called "Project i" has been working behind the scenes for about a year to discuss forming a new brand just for BMW's ... Read more →

Will the U.S. get a BMW electric car? Decision coming later this year Sebastian Blanco

BMW seems to like the idea of an efficient new micro-car to offset the emissions of some of the brand's more egregious models in the upcoming EU carbon rules. There's more potential good news for ...

On the rumors about BMW's new eco-brand Sebastian Blanco

Starting in mid-October (or thereabouts) rumors about the possibility of BMW going a bit greener with a new (purchased or acquired) brand began swirling. AutoblogGreen reader Dan finally called us on ...

iSetta coming? Rumormill can chew on BMW's new green brand news 1 year ago on Autoblog Green

The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a revived Isetta small car. Automotive News (subs req'd) is now reporting that the Isetta rumors - or, as ...

Will the U.S. get a BMW electric car? Decision coming later this year 1 year ago on Autoblog Green

BMW seems to like the idea of an efficient new micro-car to offset the emissions of some of the brand's more egregious models in the upcoming EU carbon rules. There's more potential good news for people who'd like to drive a BMW that's green as all get out: there is a chance that the blue-and-white ...

On the rumors about BMW's new eco-brand 2 years ago on Autoblog Green

Starting in mid-October (or thereabouts) rumors about the possibility of BMW going a bit greener with a new (purchased or acquired) brand began swirling. AutoblogGreen reader Dan finally called us on our silence on this point, writing the other day: How come, you didn't mention the rumors about BMW ...


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