brand

When Kia Motors unveiled its EcoDynamics sub-brand at last year's Frankfurt Motor Show, the company claimed its new badge would begin to appear on U.S.-bound models soon. In fact, Kia promised that its eco-friendly ...

When I (an American) think about the Lexus brand, the first thing that comes to mind is not its hybrid option. In Europe, it seems Lexus and hybrid are synonymous because a Lexus official told the BBC, "Hybrid is Lexus brand defining technology." We have written about the increasing Lexus hybrid ...

In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The Automotive News article is called BMW: We may need a 'green' brand (Subscription required). Reuters says ...