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Lexus says hybrid technology "defines" the Lexus brand in Europe

When I (an American) think about the Lexus brand, the first thing that comes to mind is not its hybrid option. In Europe, it seems Lexus and hybrid are synonymous because a Lexus official told the BBC, "Hybrid is Lexus brand defining technology." We have written about the increasing Lexus hybrid sales in Europe over the years and even the shocker that hybrid Lexus vehicles were outselling the gas versions 4-to-1 in Europe. Sainsbury's chief executive, Justin King, gave up his Maserati Quattroporte for a hybrid Lexus. Overall, though, Europeans ... Read more →

More wood for the "BMW green brand" rumor fire Lascelles Linton

In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The ...

Lexus says hybrid technology "defines" the Lexus brand in Europe 1 year ago on Autoblog Green

When I (an American) think about the Lexus brand, the first thing that comes to mind is not its hybrid option. In Europe, it seems Lexus and hybrid are synonymous because a Lexus official told the BBC, "Hybrid is Lexus brand defining technology." We have written about the increasing Lexus hybrid ...

More wood for the "BMW green brand" rumor fire 1 year ago on Autoblog Green

In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The Automotive News article is called BMW: We may need a 'green' brand (Subscription required). Reuters says ...


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