bright IDEA

Bright Automotive will shut down after the maker of the extended-range plug-in utility vehicles said the federal government took too long to make good on its planned loans to the Michigan-based company, the Wall Street Journal reports, citing a letter company executive sent to U.S. Energy ...

Bright Automotive Chief Operating Officer Mike Donoughe invoked President Barack Obama's recent call for U.S. companies to create American jobs while developing alternative energy sources for transportation by requesting that Congress speed up the company's federal loan process. The company, which ...

The Rocky Mountain Institute has worked on transportation projects before – see the Hypercar and its evolved kin, the Bright IDEA van, or Project Get Ready – so two the new videos from RMI aren't a surprise. What they are, though, is a refinement of the Institute's longstanding ...

It's not just upper-level execs that Bright Automotive is looking to bring on board. The Midwest company announced today it is hiring for 200 jobs in Southeast Michigan in 2011 to help make the Idea plug-in hybrid van a reality. What kind ...

Following today's announcement that GM Venture would invest money into Indiana-based start-up Bright Automotive, we got a few more details about the partnership and the vehicle from Bright Automotive chairman and CEO Reuben ...

Two months after establishing a new venture capital subsidiary, General Motors has made its first strategic investment with the announcement today that GM is hooking up with Bright Automotive. Bright has been showing a plug-in hybrid ...

Bright Automotive has not been able to drive the Idea plug-in hybrid van on the easiest road to market. A new set-back – from one perspective – was a number of layoffs and executive shuffling at the company this week. CEO ...

The one contract from the United States Postal Service (USPS) to start bringing electric trucks to the large national fleet of Long Life Vehicles (LLVs) that we knew about went to Zap. That contract was for a single truck, and it looks like Bright Automotive has been awarded a similar deal. ...

Bright Automotive is proud of the work they've done on the IDEA van, but the company has always intended to make the vehicle just one method of bringing greener transportation to the masses. As we learned from Bright's VP Corporate ...

The concepts that went into the Bright IDEA – a lightweight plug-in hybrid that serves a specific and large population – look great on paper. The vehicle itself, though, has never really looked all that good in the pictures ...