campaign

Germany's largest automakers are renewing their pitch for their clean-diesel vehicles in the US as a way for consumers to combat high gas prices without having to resort to the (often) even pricier hybrid and plug-in hybrid options. Audi, BMW, Mercedes-Benz parent Daimler, Porsche and ...

The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation. The Japanese automaker has put out a 60-second advertising campaign video with the opening line: "What if you could drive the future, today?" Nissan goes on to promote features such as being able to turn on ...

General Motors has launched an advertising campaign touting the safety of the Chevrolet Volt extended-range plug-in electric vehicle, just as its CEO testified to Congress that a recent Volt fire that took place after a National Highway Traffic Safety Administration crash test would never occur ...

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...