campaign

General Motors has launched an advertising campaign touting the safety of the Chevrolet Volt extended-range plug-in electric vehicle, just as its CEO testified to Congress that a recent Volt fire that took place after a National Highway Traffic Safety Administration crash test would never occur ...

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...