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Toyota puts out "misleading" green ad in Belgium

Toyota had an ad in Belgium that included the words "Zero emissions low." While the Prius is a model with very low CO2 emissions, they're certainly not zero and the claim has been considered misleading. The advertisement did not contain any CO2 emission or fuel consumption data, as is obliged under Belgian law, and thus violated European labeling directive 1999/94/EC. Friends of the Earth Europe's car efficiency campaigner, Jeroen Verhoeven, filed the complaint. "Car manufacturers are using 'greenwash' advertising to confuse consumers whilst ... Read more →

Belgian researcher: Almost every single car ad in the EU is illegal Sebastian Blanco

Photo by kadavy. Licensed under Creative Commons license 2.0. Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. ...

ACEA and voluntary CO2 notes in European car ads Sebastian Blanco

There are certainly plenty of good reasons to standardize the terminology for a vehicle's CO2 emissions in advertising. Earlier this year, more than one company has gotten into a bit of hot water ...

Toyota puts out "misleading" green ad in Belgium 1 year ago on Autoblog Green

Toyota had an ad in Belgium that included the words "Zero emissions low." While the Prius is a model with very low CO2 emissions, they're certainly not zero and the claim has been considered misleading. The advertisement did not contain any CO2 emission or fuel consumption data, as is obliged under ...

Belgian researcher: Almost every single car ad in the EU is illegal 1 year ago on Autoblog Green

Photo by kadavy. Licensed under Creative Commons license 2.0. Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the ...

ACEA and voluntary CO2 notes in European car ads 1 year ago on Autoblog Green

There are certainly plenty of good reasons to standardize the terminology for a vehicle's CO2 emissions in advertising. Earlier this year, more than one company has gotten into a bit of hot water over misleading ads (see examples regarding Toyota and Lexus and Hummer) and it could certainly help ...


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