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Belgian researcher: Almost every single car ad in the EU is illegal

Photo by kadavy. Licensed under Creative Commons license 2.0. Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the pocketbook and the environment. Car ads that references a specific make and model, according to EU directive 1999/94/EC, which passed in December 1999, need to reveal fuel use and CO2 emissions in way that is easy to read and prominent and "be easy ... Read more →

ACEA and voluntary CO2 notes in European car ads Sebastian Blanco

There are certainly plenty of good reasons to standardize the terminology for a vehicle's CO2 emissions in advertising. Earlier this year, more than one company has gotten into a bit of hot water ...

Belgian researcher: Almost every single car ad in the EU is illegal 1 year ago on Autoblog Green

Photo by kadavy. Licensed under Creative Commons license 2.0. Europeans don't monkey around when it comes to cigarette warning labels. Large print, simple messages, and impossible to avoid. Apparently, vehicle advertisements need to be a little more clear about the dangers the vehicle poses to the ...

ACEA and voluntary CO2 notes in European car ads 1 year ago on Autoblog Green

There are certainly plenty of good reasons to standardize the terminology for a vehicle's CO2 emissions in advertising. Earlier this year, more than one company has gotten into a bit of hot water over misleading ads (see examples regarding Toyota and Lexus and Hummer) and it could certainly help ...


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