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carfun footprint


MINI USA: What's Your Carfun Footprint?

Click above for a high-res gallery of the MINI Cooper D MINI doesn't seem to need much in the way of eye-catching advertising to sell its cars these days, with the brand's daily sales rate jumping by 14.9% -- one of only a handful of brands to increase at all. Still, the automaker's American arm has a new marketing scheme in the works, centering around their make-believe "carfun footprint" figure, which it defines as: "A measurement of how much fun your car is versus how much impact it has on the environment." The MINI is definitely one of the ... Read more →

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