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GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.
It's no secret that General Motors' Chevrolet Volt Song and Dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show. According to Green Car Reports, the song was initially written ... Read more →
It's worse than we thought: GM commissions Chevy Volt dance to go with song Jeremy Korzeniewski
"E for electricity, V for Chevy Volt and me..." Catchy little diddy, we admit. That said, we were mostly willing to let the Chevy Volt song make the deep, dark trek into obscurity with nary ...
Electric Entertainment: Sarah Spiegel records Chevy Volt Jingle Jeremy Korzeniewski
Singer, songwriter and actress Sarah Spiegel, who apparently worked as a national spokesperson for General Motors last summer, has taken the time amidst all the doom and gloom surrounding America's ...
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GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on. 6 days ago on Autoblog Green
It's no secret that General Motors' Chevrolet Volt Song and Dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the ...
It's worse than we thought: GM commissions Chevy Volt dance to go with song 8 days ago on Autoblog Green
"E for electricity, V for Chevy Volt and me..." Catchy little diddy, we admit. That said, we were mostly willing to let the Chevy Volt song make the deep, dark trek into obscurity with nary another mention here on our pages. That is, until today. What made us change our tune, you ask? Boy, are ...
Electric Entertainment: Sarah Spiegel records Chevy Volt Jingle 7 months ago on Autoblog Green
Singer, songwriter and actress Sarah Spiegel, who apparently worked as a national spokesperson for General Motors last summer, has taken the time amidst all the doom and gloom surrounding America's largest automaker to write and record what could best be described as either a very short song or ...
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